These poster designs are part of a destination advertising campaign promoting Portland, Maine. The campaign emphasizes the meaningful experiences and lasting memories visitors can create throughout the city, highlighting that no matter where you are in Portland, memorable moments await. Central to the campaign is the slogan 'Don’t brush this off,' which is thoughtfully paired with imagery framed within a brushstroke motif. This design choice pays tribute to Portland’s vibrant and thriving art scene, reinforcing the city’s creative spirit and cultural identity.