Bare Bones Beer is a non-alcoholic beer brand built around boldness, character, and authenticity. This project showcases the branding for their signature flavor, 'Desert Sage,' a unique brew inspired by the untamed spirit of the American frontier. The visual identity combines rustic textures and playful elements that reimagine classic Wild West scenery in a fresh, modern way. Through this design, Bare Bones Beer aims to channel a fearless attitude and rugged individuality that speaks to a man’s inner cowboy and sense of adventure.